PARAMOUNT CUSTOM LOGO INTRO TOOLKIT
Paramount recently sought to enhance their branding by creating a toolkit that would enable them to customize their logo intro for each film or television project. This initiative was driven by the desire to add a unique touch to the opening sequences of their films or shows, making them more memorable and distinct, while also allowing for mixed media uses across their marketing initiatives.
The toolkit gives Paramount the flexibility to experiment with various elements such as visuals, music, and animations, thereby reinforcing the brand identity while embracing the individuality of each project.
RECREATE
The first challenge was to recreate the iconic Paramount Pictures studio intro from the ground up. The task involved meticulously studying the original intro frame by frame, analyzing its elements, and meticulously reconstructing each component with utmost precision. Each detail, from the majestic mountain to the shining stars encircling the landscape, was methodically crafted to achieve an authentic replication of the renowned studio's emblematic introduction. Hours of dedicated effort, creative ingenuity, and technical expertise were poured into this project to ensure that the recreated studio intro captured the essence and grandeur of the original. The final result stands as a testament to the meticulous craftsmanship of our team and the support and guidance of Bigstar studio.
360 DEGREE ENVIRONMENT
To create a versatile environment and allow for future customization and exploration, our next task was to create a 360-degree landscape encircling the mountain. By ensuring a complete view from every angle, we aimed to offer flexibility and adaptability for any upcoming changes or developments in the setting. This panoramic approach not only allows for a deep immersion into the surroundings but also enables endless possibilities for engagement and creativity within the landscape.
Credits:
my role: 3d lead and animation
Fx clouds and water sim: Carl Dempsey
Zbrush & substance painter: Ivan Viaranchyk
Composite & color grade: Casey Drogin
Studio: Bigstar
The Paramount intro with 13 stars for Paramount Plus.
